When you start or run a small business often the marketing falls on the manager or entrepreneur simply because they have passion for the business and one of the most important parts of marketing is communicating the passion. However sometimes, regardless of the abundant enthusiasm for your product, service or team – you might not have a full marketing toolkit. Enter 2018… There is an app for everything! While these apps won’t replace a marketing consultant or plan, they will definitely mobilise your ideas:

  • Canva: Canva makes designing print and digital graphics fun and pretty simple! You can use Canva to create designs for work, school and play – and there is no design skills or complex software needed. With Canva, your logo and some ideas you can create branded Facebook posts and covers, Instagram posts, Twitter posts and headers and YouTube channel art and thumbnails, as well as print material like: Flyers, Invitations, Cards and Photo collages. Best place to use Canva is online using the web app on your desk/laptop, but there are mobile options available.
  • Hootsuite: Hootsuite is a social media management app, which means that the wide web of social posts, notifications and beeps and blimps can find the one home… Hootsuite has admin and employee settings, enabling the business owner to delegate. With Hootsuite you are able to schedule posts in advance so that you can focus on the day to day and let your social media follow the path you laid out for it.
  • Mention: Mention helps you easily keep track of what’s being said about your brand so you can react quickly and stay on top of market and consumer research. Mention will send you alerts showing your mentions each day. So it’s a set and forget friend.
  • Fontjoy: Ever tried to create a document and for some reason the fonts you choose don’t seem flashy enough? Well it is probably because you are not using fonts that compliment. Head over to find fonts that compliment each other at Fontjoy.


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